Veshnavi Apparel Export Pvt ltd - jaipur, rajasthan

The veshnavi experience in Rajasthan that it is possible to run a successful craft-based business using traditional techniques and ensuring that both the craft and those involved in it, thrive. At one level, the story of veshnavi— account of how a successful apparel label was literally created block-by-wooden block. At another, it is all about Rajasthan's tradition of hand block-printing. the veshnavi experience proves that it is possible to run a successful craft-based business using traditional techniques to meet contemporary tastes, thus ensuring that the craft lives on while providing a livelihood for the men and women involved in the craft. The design was also constantly experimenting and innovating, especially with modern colours, to see how they could be applied to the craft to make the colour palette more interesting. philosophy of business built on values such as `fair trade', `openness' and `taking care of people'. At the heart of the brand's ethos is the belief that "every veshnavi product Under the system, the company develops designs in-house, samples them and then sends the fabric, dye and the blocks to artisans in the villages who are free to work at home. The finished, hand block-printed fabric is brought back to the company's facility on the outskirts of Jaipur where it is turned into the final product. The company has also taken a conscious decision to create employment options for women, particularly from rural areas. "As employment opportunities for women are rather limited in Rajasthan.

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