Ashoka International - kolkata, west bengal

ashoka international a govt recognised export house based in calcutta, india, with a rich history dating back to its establishment in 1987 by h.d. bang. with a vast experience in the export/import business since 1969, the company has grown into a reputable player in the global market, specializing in the production and distribution of a diverse range of products, including scarves, stoles, shawls, hand-painted leather goods, and jute products.the company's initial focus was on manufacturing and exporting scarves, stoles, and shawls. calcutta, renowned for its exclusive handwoven and handloom techniques, became the hub for crafting these exquisite products. ashoka international capitalized on this expertise and leveraged the city's skilled artisans to create exceptional pieces highly sought after worldwide. the products are made from various materials, such as pure silk, cotton (both normal and organic), linen (made from european flax), wool (australian merino wool), acrylic, or blends of these materials. the production process involves different modes of printing, including hand screen printing, hand-painting, and digital printing, often combined with hand and machine embroidery and other embellishments. this meticulous attention to detail and craftsmanship ensures that each product is of the highest quality. in 1994, noesh bang, the son of h.d. bang, joined the company, injecting fresh ideas and expanding the business to new horizons. recognizing the demand for unique, handcrafted leather goods, ashoka international introduced a line of hand-painted sheepskin leather products. this collection includes coin purses, bags, pouches, and wallets, which serve as a testament to the traditional craftmanship of kolkata and its surrounding regions. each piece is carefully hand-painted, showcasing intricate designs and vibrant colors that captivate customers worldwide. additionally, ashoka international ventured into the production of jute products. jute, a tropical plant with lustrous golden fibers and high tensile strength, was initially used as a traditional packaging material. however, the company's innovative spirit led them to transform jute into high-quality fashion products that can be found in some of the finest stores worldwide. the jute bags produced by ashoka international are known for their strength, attractive prints, vibrant colors, and eco-friendliness. these bags have become an appealing alternative to plastic and paper bags, aligning with the global movement towards sustainability. ashoka international's core strengths lie in their expertise in printing and fabrication techniques. they have mastered the art of working with natural fibers such as canvas, straw, and hemp, allowing them to create unique designs and innovative products. the company's constant experimentation with materials and product development opens up new possibilities, enabling them to stay at the forefront of market trends. one of the key factors contributing to ashoka international's success is their collaboration with traditional weavers, artisans, and workers. these skilled individuals, who have inherited their expertise through generations, play a crucial role in the company's operations. their insights and craftsmanship are invaluable in maintaining the authenticity and quality of ashoka international's products. the company's commitment to preserving traditional techniques while embracing contemporary design trends distinguishes them in the market. our market ashoka international has established a strong presence in the global market, with europe representing their largest customer base, accounting for 50% of their market share. they have cultivated partnerships with major chain stores in europe, supplying their products to discerning customers. in japan, the company works closely with various brands through trading companies and wholesalers, securing a significant market share of 30%. additionally, ashoka international serves customers in the usa, australia, and other parts of the world, making up 20% of their market. in conclusion, ashoka international is a highly regarded company with a rich heritage in the export/import business. their specialization in scarves, stoles, shawls, hand-painted leather goods, and jute products has garnered them a strong reputation in the global market. by combining traditional craftsmanship with innovative designs and sustainable practices, ashoka international continues to deliver high-quality, unique products that cater to the diverse tastes of customers worldwide."

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