Raising ibrows - chennai, tamil nadu

We are an independent audience engagement specialist. All brands have unique identities, personalities and audiences, making them almost human. We say almost because brands build connections with data and not humans. But customers are human, not snippets of data. It is this magical unseen space that we revel in. We also prefer to say audience and not customers because it shouldn�t always be about the theatre of customer (in other words RoI). An audience is so much more than only customers. An audience includes the aspirationalists, the skeptics, the critics, the fans, the silent followers� We say, keep them all close to you. Humans engage with likeminded people, but brands ignore this vital need and spend all their time and money on pulling humans towards them through smart forms of advertising. All this to sell a product or service. We say:

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