Ekru Alluring Designs Pvt Ltd - kolkata, west bengal

kru is the joint venture of two young, vibrant and passionate designers – Ekta Jaipuria and Ruchira Kandhari. The two young ladies had a fervent desire to make a mark in the Indian fashion scene. Their hard work and dedication paid off through the fabrication of the fashion label – Ekru. Working their way through the fashion circuit in Wills Life Style India Fashion Week A/W 12 ,Wills Life Style India Fashion Week S/S 12, A/W 2011, S/S 2011,A/W2010, A/W2009, A/W2008 and Lakme Fashion Week(Debut year) S/S 2007, Ekru has left a mark in the fashion arena and is a familiar name among the popular dailies and magazines. Ekru’s specialty is its own brand of trousseau line which comprises of ethnic kurta sets, skirts, tunics and sarees in a vivid mélange of styles and silhouettes. Experimenting with traditional embroidery forms and giving them a completely contemporary feel is what the brand specializes in. Ekru carries its hallmark in the unique use of crème and gold in all categories from basic casuals to exclusive formal outfits.